Exploring Competition in the Package Tour Industry: Insights from Small scale travel agents
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Factors Affecting Information Search Behavior in Purchasing an Outbound Package Tour: A Thematic Analysis
The present study seeks to examine the factors affecting information search of heads of households in purchasing an outbound package tour. A sample of 60 academics and non-academics in the field of tourism was chosen. Sampling methods were judgmental and snowball sampling. In order to gather data, we used a semi-structured interview. Thematic analysis was applied for data analysis, and the col...
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